A Glass Half-Full…. of Flour
It’s January, the month of ‘New Me’s’, ‘New Resolutions’ and ‘New Beginnings’ which all encompass the big theme of ‘change’. But rather than thinking about personal change, we should start thinking about global change, and yes I hear the eye roles, but I feel we can take some of our newly developed behaviours from last…
Origins of Wobbins…
Hello! First and foremost I wanted to start of with a big hello and thank you for stumbling upon my Blog! I hope that you will enjoy my post finding them interesting, informative and making you ask you own Wobbins questions. With that introduction I believe the next logical thing to mention (explain) is the…
Two Words that Spark Joy: Limited Edition
*This Blog Post was written during my Masters Degree* We have reached the end of our blogging adventure, and I can say that this has been one of the most enjoyable assessments that I have been faced with throughout my university experience. I have thoroughly enjoyed looking at everything consumer related, and using our knowledge…
Changing the Game!
*This Blog Post was written during my Masters Degree* For this week’s blog I have decided to talk about purpose-driven content. Purpose-driven content is the term for when marketers create an authentic campaign based on a valuable shared interest that stands up for an important cause. There have been many recent great examples, including Barbie’s ‘You Can…
The Tail of Dogs in Advertising
*This Blog Post was written during my Masters Degree* At the start of this blogging venture I had a list of topics that I knew I wanted to write about and I have been eagerly anticipating writing this post! I am the crazy dog girl, if you get me talking about my dogs I won’t…
Tit’ the Season to be Jolly!
*This Blog Post was written during my Masters Degree* Halloween is over, so now I feel like it is perfectly socially acceptable to start talking about Christmas! You may have noticed the slow introduction of Christmas adverts on TV, or you could be thinking about what Christmas presents to buy or simply looking at what…
This is not just Branding, this is M&S Branding
*This Blog Post was written during my Masters Degree* If you haven’t just read this line in the over the top, sultry way that Dervla Kirwan (the voiceover actress) in Marks & Spencer’s (M&S) food adverts then I applaud you. Even M&S themselves have mocked their famous ‘Food Porn’ ads, see the video below. What…
The Power of the Influencer!
*This Blog Post was written during my Masters Degree* The way we advertise has evolved throughout history, starting with print media , advancing to televised adverts and now with the help of the internet, social media is the new frontier of advertising. None are more at the front of this new form of advertising then…
Sustainability is a Girl’s Best Friend!
*This Blog Post was written during my Masters Degree* There is no better time than now to talk about sustainability! You would have to have been living under a rock to have avoided the recent political talks about the environment and what we can do to help combat climate change. Consumers are becoming increasingly aware…
Public Outrage, a marketers tool?
*This Blog Post was written during my Masters Degree* Welcome to my first blog post! Recently, as I was thinking of a topic to start this blog with, the thought hit me that summer was finally over! So, as a desperate attempt to keep those summer vibes, my first blog post will be discussing the…
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